Download Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf, Josh Seiden PDF

By Jeff Gothelf, Josh Seiden

Author note: Josh Seiden (Editor)
Publish 12 months note: First released June 22, 2012. This replica is tenth printing of first version, 2014-09-05

The Lean UX method of interplay layout is tailored for today's web-driven fact. during this insightful booklet, major suggest Jeff Gothelf teaches you worthwhile Lean UX rules, strategies, and methods from the floor up—how to speedily test with layout rules, validate them with genuine clients, and constantly modify your layout according to what you learn.

Inspired by way of Lean and Agile improvement theories, Lean UX permits you to specialise in the particular adventure being designed, instead of deliverables. This publication exhibits you ways to collaborate heavily with different participants of the product group, and assemble suggestions early and infrequently. You'll methods to force the layout briefly, iterative cycles to evaluate what works most sensible for the enterprise and the consumer. Lean UX exhibits you ways to make this change—for the better.

• body a imaginative and prescient of the matter you're fixing and concentration your group at the correct outcomes
• deliver the designers' toolkit to the remainder of your product team
• percentage your insights along with your workforce a lot previous within the process
• Create minimal plausible items to figure out which principles are valid
• contain the voice of the buyer through the undertaking cycle
• Make your workforce extra effective: mix Lean UX with Agile's Scrum framework
• comprehend the organizational shifts essential to combine Lean UX

Literary Awards
Jolt Award (2013)

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Extra info for Lean UX: Applying Lean Principles to Improve User Experience

Example text

Assumptions Worksheet Business Assumptions 1. I believe my customers have a need to _______. 2. These needs can be solved with _______. 3. My initial customers are (or will be) _______. 4. The #1 value a customer wants to get out of my service is _______. 5. The customer can also get these additional benefits _______. 6. I will acquire the majority of my customers through _______. 7. I will make money by _______. 8. My primary competition in the market will be _______. 9. We will beat them due to _______.

Principle: Getting Out of the Deliverables Business What is it? Lean UX refocuses the design process away from the documents the team is creating to the outcomes the team is achieving. With increased cross-functional collaboration, stakeholder conversation becomes less about what artifact is being created and more about which outcome is being achieved. Why do it? Documents don’t solve customer problems—good products do. The team’s focus should be on learning which features have the biggest impact on the their customers.

When you see that happening, split the hypothesis into two parts—you want each statement to refer to only one outcome. The important thing to remember in this whole process is to keep your ideas specific enough so that you can create meaningful tests to see if each of your ideas hold water. Figure 3-7. ) to move on to the next step: design. If you’ve done the process to this point with your whole team (and I strongly recommend that you do), you’ll be in great position to move forward together. This process is a very effective way to create a shared understanding and shared mission across your whole team.

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